In the highly competitive business world, you cannot afford to waste time on irrelevant customer while your competitor taps on all the relevant ones. So, to your rescue comes the hotkey lead generation services, which taps into the most relevant market segment for your business, generates leads that are interested and then nurture them into qualified leads, thereby providing you ready-to-buy leads to boost your business revenues. In today’s time when most of your customer base can be tapped through social media platforms, the multiple social media channels cannot be left unutilized as they form a major source for hotkey lead generation. At the same time, the more traditional methods of lead generation also need to be utilized to have a large pool of convertible leads and hence have more hotkey leads and more business.
Let us look at some popular hotkey lead generation sources: Social Media: Various statistics show that traffic from social media generates the highest visitor to lead conversion rate. The reason behind such a high conversion rate is that you can track your relevant customers by closely analyzing their profile or the content they are interested in. For example- LinkedIn is a fabulous hotkey lead generation website for IT companies and professional services organizations, B2B marketer or any other service provider who deals has working professionals as his clients. Another example would be Twitter, where one can find an enormous array of personal and professional background people, hence accordingly a wide range of businesses can find their target customer on Twitter and capture them by using Hash tags in their twitter content or they may also utilize Twitter’s “to promote sales, products or services’. SEO and PPC: In today’s world, everyone resorts to internet surfing for almost every advice or looking up options. Hence, you must tap your prospective customer who is searching for a product similar to what you offer by means of Search Engine Optimization (SEO) or suggest your product to prospects via website that they often visit via Pay per Click (PPC). Both these method are low on acquisition cost and highly effective in hotkey lead generation. To increase the success of your SEO and PPC campaigns, use the long-tail keyword phrases in your content. These targeted keywords or phrases help reflect your website in as many search engine queries as possible, pulling in more leads. Offer helpful content: You must make your website work as your hotkey lead generation medium. As per internet analysis, consumers conduct wide research before they make the buying decision. They look for free advice, content, and recommendation about the product or service and hence clearly this content influences their buying decision. This fact provides an excellent marketing solution to companies to influence customer choice by providing informative content and generate loyal leads early in the buying process. By offering the prospects useful information in the shape of e-books, blogs, webinars, whitepapers, or case studies businesses can win the customers trust.